Australian Phocas Software AU45M: Ellerston Capital’s Investment in a Fast-Growing Tech Company

In today’s digital age, the software industry has become one of the fastest-growing and most dynamic sectors in the economy. Australian Phocas Software is one of the leading players in this field, offering innovative data analytics and visualization solutions to businesses across the world. Recently, Ellerston Capital, one of Australia’s leading investment management firms, invested AU$45 million in the company, reflecting its strong growth potential and promising future prospects.

What is Australian Phocas Software?

Founded in 2001, Australian Phocas Software has rapidly emerged as a leading provider of cloud-based business intelligence and analytics software. Its flagship product, Phocas Analytics, enables organizations to analyze, visualize, and make sense of their data in real-time, helping them make more informed and data-driven decisions. The software can be used across a range of industries, including manufacturing, distribution, wholesale, and retail, among others.

Phocas Analytics offers a range of features that make it stand out from its competitors. It has a user-friendly interface that enables non-technical users to navigate complex data sets easily. The software can be easily integrated with other business applications, such as CRM and ERP systems, providing a seamless and integrated data analytics experience. Additionally, Phocas Analytics is highly scalable and can be deployed on-premise or in the cloud, depending on the organization’s needs.

Ellerston Capital’s Investment in Australian Phocas Software

In October 2021, Ellerston Capital announced that it had invested AU$45 million in Australian Phocas Software, acquiring a significant minority stake in the company. The investment reflects Ellerston Capital’s confidence in the company’s growth potential and its belief that Phocas Analytics will continue to disrupt the data analytics market.

According to Paul Wilson, a Partner at Ellerston Capital, “Australian Phocas Software is a company that is leading the way in providing business intelligence and analytics solutions to organizations across the world. We are excited to be partnering with the company and supporting its growth trajectory.”

The investment will enable Australian Phocas Software to accelerate its product development and expand its global reach. The company plans to use the funds to invest in research and development, sales and marketing, and hiring top talent to support its growth.

The Future of Australian Phocas Software

With Ellerston Capital’s investment, Australian Phocas Software is well-positioned to continue its rapid growth trajectory. The company has already established a strong presence in the Australian and UK markets, and it has ambitious plans to expand further into the US and other international markets.

According to Myles Glashier, CEO of Australian Phocas Software, “Our mission is to democratize data analytics and enable every business to make smarter, data-driven decisions. With the support of Ellerston Capital, we are confident that we can achieve this mission and become a leading player in the global data analytics market.”


Australian Phocas Software is a fast-growing tech company that is disrupting the data analytics market with its innovative and user-friendly software solutions. With the recent investment from Ellerston Capital, the company is well-positioned to continue its growth trajectory and expand its global reach. As businesses increasingly rely on data analytics to make informed decisions, Australian Phocas Software’s solutions are likely to be in high demand, making it an attractive investment opportunity for those looking to capitalize on the growing tech industry.

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