Rachel Parcell Net Worth: A Look at the Successful Blogger and Designer’s Wealth

Rachel Parcell is a popular blogger and designer known for her fashion and lifestyle blog, Pink Peonies. Over the years, she has established herself as a force to be reckoned with in the fashion and design industry, with a net worth that continues to grow each year. In this article, we will take a closer look at Rachel Parcell’s net worth and how she achieved her success.

Early Life and Career

Rachel Parcell was born in 1991 in Salt Lake City, Utah. She grew up in a family of six and had a love for fashion from a young age. After graduating from high school, Rachel attended Brigham Young University, where she studied communications.

In 2011, Rachel launched her blog, Pink Peonies, as a creative outlet to share her love for fashion and design. Initially, her blog was only intended for family and friends, but it quickly gained popularity and attracted a wider audience. As her following grew, Rachel began collaborating with brands and businesses, which helped her establish herself as a notable influencer in the fashion industry.

Success as a Designer

In 2016, Rachel launched her fashion and lifestyle brand, Rachel Parcell, which includes a clothing line and home decor collection. Her clothing line features classic and feminine pieces that are designed to be versatile and timeless. The brand has become a favorite among fashion enthusiasts and celebrities, including Kate Middleton, who has been spotted wearing Rachel Parcell designs.

Rachel’s home decor collection, launched in 2020, includes items such as bedding, throw pillows, and candles. The collection features Rachel’s signature feminine aesthetic and has been well-received by customers.

Net Worth and Achievements

Rachel Parcell’s net worth is estimated to be around $15 million. Her success as a blogger and designer has been recognized by several publications, including Forbes, who named her one of the top influencers in the fashion industry in 2017.

Rachel’s blog, Pink Peonies, has over 1.3 million followers on Instagram, and her fashion brand, Rachel Parcell, has over 600,000 followers. Her success has also led to collaborations with major brands, including Nordstrom, Kate Spade, and Neiman Marcus.

In addition to her fashion and design endeavors, Rachel is also a mother of five and an advocate for mental health awareness. She has been open about her struggles with anxiety and depression and has used her platform to raise awareness and encourage others to seek help.


Rachel Parcell’s net worth is a testament to her hard work and dedication to her craft. From launching a simple blog to building a successful fashion and design brand, Rachel has proven that with passion and perseverance, anything is possible. Her influence in the fashion industry continues to grow, and we can expect to see more from this talented designer and blogger in the future.



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